Home Features Membership Levels Click Fraud Learning Center Sign Up Affiliates FAQ About Us

Click Fraud Learning Center

What is Click Fraud?

Click Fraud is a relatively new term; it refers to the malicious use of online advertising in an attempt to cause financial harm to an advertiser. It costs money to run an ad on search engines - you incur a cost every time someone clicks your ad (referred to as Cost Per Click or PPC) - and there are people out there who will purposely click your ad, over and over, simply to cost you money.

"Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago." - CNET News.com


Click Fraud is Growing

Am I a victim?

Ask yourself the following 5 questions:

  1. Are you PPC ads not converting as well as you'd like them to? Have your conversion rates dropped over time?
  2. Do you have reason to believe that you are a victim of click fraud? Are you constantly worried about it?
  3. Are you unsure which keywords are working for you, and which are a waste of money?
  4. Do you lack the time to sift through mountains of data looking for signs of abusive PPC clicks?
  5. Do you not currently implement a Click Fraud detection system?

If you answered yes to any of the above, some percentage of your PPC clicks are probably fraudulent, and you would benefit from ClickProtector. In only a few minutes, you will be set up to monitor all of your clicks and get some peace of mind, not to mention the savings you may get refunded by your ad publisher.

"It's hard to tell how big the problem is, but people are looking at it closer and closer as the cost of search advertising goes up. Click fraud is a fin sticking out of the water: You're not sure if it's a great white shark or a dolphin." - John Squire, VP, Coremetrics

How much does Click Fraud cost Internet advertisers?

While there is no reliable metric for measuring or tracking Click Fraud on a global level, some experts estimate that for the average Internet advertiser, between 10 and 50% of the clicks your receive are fraudulent in nature. This is admittedly a very wide range. What you really need to be concerned about is how much Click Fraud costs you.

Even if you are a small advertiser, you may still be wasting hundreds of dollars a year. Use our Fraud Cost Calculator to determine what sort of refund you could be getting from the search engines if you audited your clicks with ClickProtector.

Search News & Editorials

SearchCap: Ask an SMXpert, Trump tops Google ratings for “idiot”, search in pics & more

Ask the SMXpert – Optimizing for voice search & virtual assistants

Search in Pics: Watermelons, air ducts & new office buildings

Trolls propel Trump to top Google ratings for 'idiot'

SearchCap: Apple loses top management, new SEMPO Board, Apple Maps & more

SEMPO announces new board of directors for 2018-2020

How to implement an Account-Based Marketing strategy

Apple Maps takes a step in the right direction

The last of Siri's original bosses leaves Apple, as does ex-Topsy search exec

SearchCap: Google Assistant ups its game, SMX East, SEO traffic projections & more

How to project SEO traffic levels and avoid saying, 'It depends'

SEO & SEM experts are coming to NYC! Are you?

Google may notify you when your local business listing goes live in Google Maps & Search

Google tests location tab for hotel knowledge panels

Kurt Masur, the German conductor, gets a Google doodle

Google Assistant gets more helpful

SearchCap: Google Image search, Google AMP Stories, picking link partners & more

15 checks you should make when choosing a link partner

Google Image search updates referrer URL to help publishers track image search traffic

Google releases AMP Stories v1.0 with new features, including an ads beta for DFP users

Copyright © 2018 ClickProtector LLC | Privacy Policy