Home Features Membership Levels Click Fraud Learning Center Sign Up Affiliates FAQ About Us
ClickFraud

Click Fraud Learning Center

What is Click Fraud?

Click Fraud is a relatively new term; it refers to the malicious use of online advertising in an attempt to cause financial harm to an advertiser. It costs money to run an ad on search engines - you incur a cost every time someone clicks your ad (referred to as Cost Per Click or PPC) - and there are people out there who will purposely click your ad, over and over, simply to cost you money.

"Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago." - CNET News.com

 

Click Fraud is Growing

Am I a victim?

Ask yourself the following 5 questions:

  1. Are you PPC ads not converting as well as you'd like them to? Have your conversion rates dropped over time?
  2. Do you have reason to believe that you are a victim of click fraud? Are you constantly worried about it?
  3. Are you unsure which keywords are working for you, and which are a waste of money?
  4. Do you lack the time to sift through mountains of data looking for signs of abusive PPC clicks?
  5. Do you not currently implement a Click Fraud detection system?

If you answered yes to any of the above, some percentage of your PPC clicks are probably fraudulent, and you would benefit from ClickProtector. In only a few minutes, you will be set up to monitor all of your clicks and get some peace of mind, not to mention the savings you may get refunded by your ad publisher.

"It's hard to tell how big the problem is, but people are looking at it closer and closer as the cost of search advertising goes up. Click fraud is a fin sticking out of the water: You're not sure if it's a great white shark or a dolphin." - John Squire, VP, Coremetrics

How much does Click Fraud cost Internet advertisers?

While there is no reliable metric for measuring or tracking Click Fraud on a global level, some experts estimate that for the average Internet advertiser, between 10 and 50% of the clicks your receive are fraudulent in nature. This is admittedly a very wide range. What you really need to be concerned about is how much Click Fraud costs you.

Even if you are a small advertiser, you may still be wasting hundreds of dollars a year. Use our Fraud Cost Calculator to determine what sort of refund you could be getting from the search engines if you audited your clicks with ClickProtector.

Search News & Editorials

Antisemitic memes in image results highlight vulnerabilities in search

Google Shopping now free globally

Google takes Local Services Ads to Europe

Marketers hopeful for late 2021 in-person conferences

Video: Drew Madore on how “black hat SEO” has changed over the years

How to audit sites inside corporate networks

Microsoft Advertising adds brand safety with IAS partnership

Social Shorts: Facebook's 20% rule, Pinterest Story Pins, Reddit brand safety options

Is Amazon about to eat Google's lunch?

Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features

The rise of reputation experience management

Google brings bidding to Local Services Ads

Bing applies AI and natural language models to autosuggest, People Also Ask

Video: Barry Schwartz and Google's Martin Splitt discuss strained relations with the search community

We're hiring a new content lead for Search Engine Land and SMX

Google opens the source for its robots.txt parser in Java and testing framework in C++

Google local ads gain Smart Bidding for store sales, 'pick up later,' service attributes

Women in search: Why allies and networking are critical

Google now supports shipping details schema for product results

Google rolling out video appointments, online classes to local business profiles

 
Copyright © 2020 ClickProtector LLC | Privacy Policy