Home Features Membership Levels Click Fraud Learning Center Sign Up Affiliates FAQ About Us
ClickFraud

Click Fraud Learning Center

What is Click Fraud?

Click Fraud is a relatively new term; it refers to the malicious use of online advertising in an attempt to cause financial harm to an advertiser. It costs money to run an ad on search engines - you incur a cost every time someone clicks your ad (referred to as Cost Per Click or PPC) - and there are people out there who will purposely click your ad, over and over, simply to cost you money.

"Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago." - CNET News.com

 

Click Fraud is Growing

Am I a victim?

Ask yourself the following 5 questions:

  1. Are you PPC ads not converting as well as you'd like them to? Have your conversion rates dropped over time?
  2. Do you have reason to believe that you are a victim of click fraud? Are you constantly worried about it?
  3. Are you unsure which keywords are working for you, and which are a waste of money?
  4. Do you lack the time to sift through mountains of data looking for signs of abusive PPC clicks?
  5. Do you not currently implement a Click Fraud detection system?

If you answered yes to any of the above, some percentage of your PPC clicks are probably fraudulent, and you would benefit from ClickProtector. In only a few minutes, you will be set up to monitor all of your clicks and get some peace of mind, not to mention the savings you may get refunded by your ad publisher.

"It's hard to tell how big the problem is, but people are looking at it closer and closer as the cost of search advertising goes up. Click fraud is a fin sticking out of the water: You're not sure if it's a great white shark or a dolphin." - John Squire, VP, Coremetrics

How much does Click Fraud cost Internet advertisers?

While there is no reliable metric for measuring or tracking Click Fraud on a global level, some experts estimate that for the average Internet advertiser, between 10 and 50% of the clicks your receive are fraudulent in nature. This is admittedly a very wide range. What you really need to be concerned about is how much Click Fraud costs you.

Even if you are a small advertiser, you may still be wasting hundreds of dollars a year. Use our Fraud Cost Calculator to determine what sort of refund you could be getting from the search engines if you audited your clicks with ClickProtector.

Search News & Editorials

Majority of chains call local-digital marketing an 'untapped opportunity'

Google makes it easier to control Shopping ads by country

Genius not looking so smart after Google escapes liability for 'misappropriating' lyrics

Google launches 'people cards' in Search

Google Search bug caused by issue with its 'indexing systems'

A Google Search bug wreaked havoc on the search results Monday night

Google rich results test tool adds support for article structured data

DuckDuckGo: Google's mobile share would drop 20% with new search choice screen

Google announces 'Virtual Webmaster Unconference'

Next on Live with Search Engine Land: Season wrap-upóCOVID and disruption

Video: Andrew Goodman on paid search against big brands & proper PPC experiments

Google adds 'last updated' hours notification to GMB profiles

Google updates Search Console API infrastructure

SEO myth-busting: What is not a Google search ranking factor

Google extends lead forms to YouTube, Discovery campaigns

How search data can inform larger online business decisions

Live with Search Engine Land: Dealing with CCPA and Facebook Ads

Ad industry groups launch effort to push for addressable media standards

Video: Jennifer Slegg on Google's search quality raters guidelines

How to get a Knowledge Panel for your brand, even without Wikipedia

 
Copyright © 2020 ClickProtector LLC | Privacy Policy