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Click Fraud Learning Center

What is Click Fraud?

Click Fraud is a relatively new term; it refers to the malicious use of online advertising in an attempt to cause financial harm to an advertiser. It costs money to run an ad on search engines - you incur a cost every time someone clicks your ad (referred to as Cost Per Click or PPC) - and there are people out there who will purposely click your ad, over and over, simply to cost you money.

"Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago." - CNET News.com


Click Fraud is Growing

Am I a victim?

Ask yourself the following 5 questions:

  1. Are you PPC ads not converting as well as you'd like them to? Have your conversion rates dropped over time?
  2. Do you have reason to believe that you are a victim of click fraud? Are you constantly worried about it?
  3. Are you unsure which keywords are working for you, and which are a waste of money?
  4. Do you lack the time to sift through mountains of data looking for signs of abusive PPC clicks?
  5. Do you not currently implement a Click Fraud detection system?

If you answered yes to any of the above, some percentage of your PPC clicks are probably fraudulent, and you would benefit from ClickProtector. In only a few minutes, you will be set up to monitor all of your clicks and get some peace of mind, not to mention the savings you may get refunded by your ad publisher.

"It's hard to tell how big the problem is, but people are looking at it closer and closer as the cost of search advertising goes up. Click fraud is a fin sticking out of the water: You're not sure if it's a great white shark or a dolphin." - John Squire, VP, Coremetrics

How much does Click Fraud cost Internet advertisers?

While there is no reliable metric for measuring or tracking Click Fraud on a global level, some experts estimate that for the average Internet advertiser, between 10 and 50% of the clicks your receive are fraudulent in nature. This is admittedly a very wide range. What you really need to be concerned about is how much Click Fraud costs you.

Even if you are a small advertiser, you may still be wasting hundreds of dollars a year. Use our Fraud Cost Calculator to determine what sort of refund you could be getting from the search engines if you audited your clicks with ClickProtector.

Search News & Editorials

Turn the beat around: Over half a million new businesses opened in Q1 2021; Thursday's daily brief

Google local car dealership inventory search results

Microsoft Advertising Partner Summit announces video ads, in-browser price comparisons and Facebook import

The Google product reviews update was big, just not big for everyone; Wednesday's daily brief

Health insurance advertisers in the U.S. now required to pass Google Ads certification

Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies

SEOs rejoice: Core web vitals release moves to June; plus WordPress might block FLoC; Tuesday's daily brief

Google product reviews algorithm update was big but not like a core update, say data providers

WordPress proposes blocking FLoC by default

Google Search Console adds Page Experience report and filters for Search Performance report

Google postpones page experience update rollout

We're all in this together: The partnership between marketing and automation; Monday's daily brief

One-star ratings on Google are deemed not defamatory and why that's a problem

How to incorporate search demand in your campaign optimizations

The Google product reviews update was a big one; Friday's daily brief

Google Ads to roll out dynamic exclusion lists in coming weeks

Automation isn't about what machines can do for you, it's about what you can do together

Automatic, supersonic, hypnotic, funky fresh; Auto-applied recommendations; Thursday's daily brief

Tips from the pros at SMX Create; Wednesday's daily brief

Google Ads rolling out auto-applied recommendations

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