What is Click Fraud?
Click Fraud is a relatively new term; it refers to the malicious use of online advertising in an attempt to
cause financial harm to an advertiser. It costs money to run an ad on search engines - you incur a cost every time someone
clicks your ad (referred to as Cost Per Click or PPC) - and there are people out there who will purposely
click your ad, over and over, simply to cost you money.
"Internet marketers facing higher advertising fees on search networks are
becoming increasingly concerned about a form of online fraud that was thought to
have been contained years ago." - CNET News.com
Am I a victim?
Ask yourself the following 5 questions:
- Are you PPC ads not converting as well as you'd like them to? Have your conversion rates dropped over time?
- Do you have reason to believe that you are a victim of click fraud? Are you constantly worried about it?
- Are you unsure which keywords are working for you, and which are a waste of money?
- Do you lack the time to sift through mountains of data looking for signs of abusive PPC clicks?
- Do you not currently implement a Click Fraud detection system?
If you answered yes to any of the above, some percentage of your PPC clicks are probably fraudulent, and you would
benefit from ClickProtector. In only a few minutes, you will be set up to monitor all of your clicks and get some peace of mind,
not to mention the savings you may get refunded by your ad publisher.
"It's hard to tell how big the problem is, but people are looking at it closer
and closer as the cost of search advertising goes up. Click fraud is a fin
sticking out of the water: You're not sure if it's a great white shark or a
dolphin." - John Squire, VP, Coremetrics
How much does Click Fraud cost Internet advertisers?
While there is no reliable metric for measuring or tracking Click Fraud on a global level, some experts estimate that for
the average Internet advertiser, between 10 and 50% of the clicks your receive are fraudulent in nature. This is admittedly
a very wide range. What you really need to be concerned about is how much Click Fraud costs you.
Even if you are a small advertiser, you may still be wasting hundreds of dollars a year.
Use our Fraud Cost Calculator to determine what sort of refund
you could be getting from the search engines if you audited your clicks with ClickProtector.
|
