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ClickFraud

Click Fraud Learning Center

What is Click Fraud?

Click Fraud is a relatively new term; it refers to the malicious use of online advertising in an attempt to cause financial harm to an advertiser. It costs money to run an ad on search engines - you incur a cost every time someone clicks your ad (referred to as Cost Per Click or PPC) - and there are people out there who will purposely click your ad, over and over, simply to cost you money.

"Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago." - CNET News.com

 

Click Fraud is Growing

Am I a victim?

Ask yourself the following 5 questions:

  1. Are you PPC ads not converting as well as you'd like them to? Have your conversion rates dropped over time?
  2. Do you have reason to believe that you are a victim of click fraud? Are you constantly worried about it?
  3. Are you unsure which keywords are working for you, and which are a waste of money?
  4. Do you lack the time to sift through mountains of data looking for signs of abusive PPC clicks?
  5. Do you not currently implement a Click Fraud detection system?

If you answered yes to any of the above, some percentage of your PPC clicks are probably fraudulent, and you would benefit from ClickProtector. In only a few minutes, you will be set up to monitor all of your clicks and get some peace of mind, not to mention the savings you may get refunded by your ad publisher.

"It's hard to tell how big the problem is, but people are looking at it closer and closer as the cost of search advertising goes up. Click fraud is a fin sticking out of the water: You're not sure if it's a great white shark or a dolphin." - John Squire, VP, Coremetrics

How much does Click Fraud cost Internet advertisers?

While there is no reliable metric for measuring or tracking Click Fraud on a global level, some experts estimate that for the average Internet advertiser, between 10 and 50% of the clicks your receive are fraudulent in nature. This is admittedly a very wide range. What you really need to be concerned about is how much Click Fraud costs you.

Even if you are a small advertiser, you may still be wasting hundreds of dollars a year. Use our Fraud Cost Calculator to determine what sort of refund you could be getting from the search engines if you audited your clicks with ClickProtector.

Search News & Editorials

Google Ads Editor v1.7 brings support for Hotel ads and lead form extensions

Google's back-to-school shopping tips for local merchants; Monday's daily brief

Google math solver guidelines require accuracy

Google's local ads tips for the back-to-school shopping season

Did Google admit it uses click data for search? Not really.; Friday's daily brief

Display & Video 360 gets new frequency and reach metrics

Twitter pilots a new product carousel that can appear in profiles; Thursday's daily brief

Google now limits one ClaimReview element per page

Google's universal search results bid for placement and may be influenced by clicks

Twitter's Shop Module pilot adds a product carousel to profiles

The Google link spam update is rolling out; Wednesday's daily brief

Instagram is disabling interest and activity-based targeting of underage users

Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy

The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday's daily brief

Google review snippets bug seems resolved

Lowest SMX Convert rates expire Saturday

Google Search link spam update rolling out now

The keys to ranking well on YouTube and your thoughts on the new Ads policies; Monday's daily brief

Google publishes timelines for Privacy Sandbox proposals

Google fixing two search bugs; review snippets and soft 404 detection

 
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