Home Features Membership Levels Click Fraud Learning Center Sign Up Affiliates FAQ About Us
ClickFraud

Click Fraud Learning Center

What is Click Fraud?

Click Fraud is a relatively new term; it refers to the malicious use of online advertising in an attempt to cause financial harm to an advertiser. It costs money to run an ad on search engines - you incur a cost every time someone clicks your ad (referred to as Cost Per Click or PPC) - and there are people out there who will purposely click your ad, over and over, simply to cost you money.

"Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago." - CNET News.com

 

Click Fraud is Growing

Am I a victim?

Ask yourself the following 5 questions:

  1. Are you PPC ads not converting as well as you'd like them to? Have your conversion rates dropped over time?
  2. Do you have reason to believe that you are a victim of click fraud? Are you constantly worried about it?
  3. Are you unsure which keywords are working for you, and which are a waste of money?
  4. Do you lack the time to sift through mountains of data looking for signs of abusive PPC clicks?
  5. Do you not currently implement a Click Fraud detection system?

If you answered yes to any of the above, some percentage of your PPC clicks are probably fraudulent, and you would benefit from ClickProtector. In only a few minutes, you will be set up to monitor all of your clicks and get some peace of mind, not to mention the savings you may get refunded by your ad publisher.

"It's hard to tell how big the problem is, but people are looking at it closer and closer as the cost of search advertising goes up. Click fraud is a fin sticking out of the water: You're not sure if it's a great white shark or a dolphin." - John Squire, VP, Coremetrics

How much does Click Fraud cost Internet advertisers?

While there is no reliable metric for measuring or tracking Click Fraud on a global level, some experts estimate that for the average Internet advertiser, between 10 and 50% of the clicks your receive are fraudulent in nature. This is admittedly a very wide range. What you really need to be concerned about is how much Click Fraud costs you.

Even if you are a small advertiser, you may still be wasting hundreds of dollars a year. Use our Fraud Cost Calculator to determine what sort of refund you could be getting from the search engines if you audited your clicks with ClickProtector.

Search News & Editorials

You can now add custom JavaScript to AMP pages

What is 'Google Screened' and how does it differ from 'Google Guaranteed'?

Are other teams unwittingly killing your SEO (and revenue)?

Never go over budget again with this advanced Google Ads Script

Google rolls out maximize conversion value smart bidding strategy

You can't opt into or out of mobile-first indexing

Are we right for fawning over core algorithm updates?

Traffic from Image's Swipe to Visit feature now appears in Search Console

Video: Greg Gifford discusses Google Posts, Google Q&A and local SEO

Bing Webmaster Tools adds Domain Connect verification integration

Google may be having indexing issues again

The convergence of data quality to consumer discoverability

SMX East Super Early Bird Rates Expire Soon

FTC smacks down anti-review 'non-disparagement clauses' in form contracts

Google Ads to remove accelerated ad delivery option next month

Voice assistant usage now at 'critical mass' as Google Assistant crowned smartest

Why is there so little innovation in local?

Video: A chat with Greg Sterling, longtime writer on mobile, local and search technology trends for Search Engine Land

Are SKAGs dead after Google's latest match type changes?

Are your Google text ads getting truncated? Here's what to consider

 
Copyright © 2019 ClickProtector LLC | Privacy Policy