Home Features Membership Levels Click Fraud Learning Center Sign Up Affiliates FAQ About Us
ClickFraud

Click Fraud Learning Center

What is Click Fraud?

Click Fraud is a relatively new term; it refers to the malicious use of online advertising in an attempt to cause financial harm to an advertiser. It costs money to run an ad on search engines - you incur a cost every time someone clicks your ad (referred to as Cost Per Click or PPC) - and there are people out there who will purposely click your ad, over and over, simply to cost you money.

"Internet marketers facing higher advertising fees on search networks are becoming increasingly concerned about a form of online fraud that was thought to have been contained years ago." - CNET News.com

 

Click Fraud is Growing

Am I a victim?

Ask yourself the following 5 questions:

  1. Are you PPC ads not converting as well as you'd like them to? Have your conversion rates dropped over time?
  2. Do you have reason to believe that you are a victim of click fraud? Are you constantly worried about it?
  3. Are you unsure which keywords are working for you, and which are a waste of money?
  4. Do you lack the time to sift through mountains of data looking for signs of abusive PPC clicks?
  5. Do you not currently implement a Click Fraud detection system?

If you answered yes to any of the above, some percentage of your PPC clicks are probably fraudulent, and you would benefit from ClickProtector. In only a few minutes, you will be set up to monitor all of your clicks and get some peace of mind, not to mention the savings you may get refunded by your ad publisher.

"It's hard to tell how big the problem is, but people are looking at it closer and closer as the cost of search advertising goes up. Click fraud is a fin sticking out of the water: You're not sure if it's a great white shark or a dolphin." - John Squire, VP, Coremetrics

How much does Click Fraud cost Internet advertisers?

While there is no reliable metric for measuring or tracking Click Fraud on a global level, some experts estimate that for the average Internet advertiser, between 10 and 50% of the clicks your receive are fraudulent in nature. This is admittedly a very wide range. What you really need to be concerned about is how much Click Fraud costs you.

Even if you are a small advertiser, you may still be wasting hundreds of dollars a year. Use our Fraud Cost Calculator to determine what sort of refund you could be getting from the search engines if you audited your clicks with ClickProtector.

Search News & Editorials

Google to experiment with more desktop search changes after favicon/black ad label rollout

Systematically upgrade your existing content: Here's how (and when) to do it

Google Ads' Performance Planner can help predict performance across accounts

Bridging SEO and web development: How to get developers on your side

Google Dataset Search is out of beta and adds new features

Default Search in Chrome Switched to Bing for Office 365 ProPlus users

Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI's role in paid and organic search

Google removes 'ads' and 'sponsored' labels from flight search results

Listings that earn featured snippets will not repeat on the first page of Google search

The Amazon ad juggernaut: What's your experience been?

Stop paying for clicks when you've hit conversion capacity with this script

Google's mobile-first indexing guide update emphasizes the same content across site versions

Become a Search Engine Land MVP and you could win a FREE ticket to SMX!

Raising the stakes on product category pages

Video: Josef Sperzel talks technical SEO and using Python to pull data

Want to speak at SMX Advanced? Submit pitches today

Get ready for an even stronger Google in 2020

Google will drop support for data-vocabulary.org structured data on April 6

CallRail adds call analytics integration with Google My Business

6 outstanding search marketing workshops. Which will you choose?

 
Copyright © 2020 ClickProtector LLC | Privacy Policy